Creative Hoardings Program
Council has adopted a Creative Hoardings Policy to increase public art and provide opportunities for artists and designers to create works for display in the public domain by requiring artwork on some construction sites.
Is a creative hoarding required as part of the hoarding application?
Under Council’s Creative Hoardings Policy a hoarding on public land may require an approved artwork or historic image to be printed on the hoarding. The “Criteria for requiring a creative hoarding” is set out in section 3 of the Policy.
You need to refer to your development consent to see if you may be required to have a creative hoarding.
Applicants must complete the self-assessment checklist to determine if a creative hoarding is required. This is to be done before submitting the application form to erect a hoarding.
A creative hoarding is required – what are the next steps?
Selecting the artwork
Council has selected three licenced public artwork designs to be used on the hoardings (see below).
Alternatively you may commission your own high quality, site-specific artwork for approval. The design will require approval from the Cultural Committee that will assess the suitability of the bespoke artwork in accordance with section 5 of the Creative Hoardings Policy ‘Criteria for assessing suitability of the artwork or design’.
Council licenced artwork designs
All the Peoples - Ananyaa Mital
This artwork is a tribute to all the colourful people out there, each one unique by themselves but also part of a single whole. Our local area of Sydney has a lively character and this artwork aims to capture that vibe. It also aims to create an emotional connection with viewers as they are viewing a highly stylised version of themselves! This hoarding artwork aims to look like a long queue of people, each one engrossed in mini conversations while they excitedly wait for local happenings.
Murray Rose Pool Sequence - Antonia Pesenti
As a long-time resident of the Woollahra Council area, Antonia Pesenti was compelled to base her designs on the iconic Murray Rose Pool. The sequence explores different elements of this beloved harbour pool, celebrating its distinctive form (in plan and elevation), the beauty of its jetty architecture, the triangular deck extension, the twin floating pontoons, the signage and orange life buoys.
Mulga Vist - Sinéad Hanley
Sinéad Hanley is a Melbourne based illustrator and artist known for her bright, striking, and textural art. Her work is often inspired by playful themes and abstract shapes. She has a particular love for characters, bold colours, and abstract shapes. With an aim to create bold whimsical illustrations with a touch a curiosity.
Once you have selected the design
Contact the Cultural Development team on cultural@woollahra.nsw.gov.au or 9391 7135 to organise for the design files and terms of agreement for use of the artwork. The artwork on the hoarding elevation drawings must be arranged consistent with the Creative Hoardings Artwork Template Guide.
A proof of the artwork showing the position and layout on the hoarding elevation plans must be submitted to the Cultural Development team for final approval. Once this approval has been issued the applicant can complete the application form to erect a hoarding.
Printing and installing the artwork
Once the application form to erect a hoarding is approved by the Compliance team, the applicant will need to organise the printing and installing of the artwork on the hoarding at no cost to Council.
There are a number of large format printing firms in the Sydney region that can print and install graphics on hoardings. Some commercial suppliers of hoardings can also arrange to print and install the graphics as a packaged service.
The artwork must be fixed on the hoarding within two weeks of completion of the hoarding being erected. Other requirements for the creative hoarding will also be set out in the conditions of the hoarding permit issued by Council.
We look forward to seeing the artwork installed on your hoarding.
Enquiries
For more information, please contact:
Public Art / Cultural Team
Telephone: 9391 7102 and/or 9391 7135
Email: cultural@woollahra.nsw.gov.au